What are the implications of this information? How could it affect you?
Add your thoughts to the Comments.
The online version of the Journal article is here.
Monday, April 25, 2011
The Really Smart Phone
On Saturday the Wall Street Journal published and posted articles highlighting new research describing peoples' behavior and predictability - based on mobile phone usage data. This is a new research area, one that can be immensely valuable to marketers, as well as other people and institutions interested in individual and social human behavior. This video report summarizes the article and includes several visualizations:
What are the implications of this information? How could it affect you?
Add your thoughts to the Comments.
The online version of the Journal article is here.
What are the implications of this information? How could it affect you?
Add your thoughts to the Comments.
The online version of the Journal article is here.
What's in a Name?
This is Cohesive Panda
It's about the Brand!
FAQ
Q. What does a Brand identify? A Company? Product? Service? Person?
A. Yes.
Q. What is a Brand?
A. In the words of Wikepedia:
A brand is the identity of a specific product, service, or business.Q. What is Cohesive Panda?
A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
In the automotive industry, brands were originally called marques, and marque is still often used as a synonym for brand in reference to motor vehicles.
A. Cohesive Panda is a starting point, middle, and perhaps ultimately, a destination for people seeking understanding of the profound personal, social and global transformations caused by exponential technology diffusion.
Q. What - really - is Cohesive Panda?
A. Cohesive Panda is the name of this blog. It's a Brand-new spot where we can occasionally muse ("comment thoughtfully or ruminate upon"*) about the intersection and interaction of people and technology.
Welcome to Cohesive Panda.
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